There cannot be enough bookish gadgets in my mind. Therefor I applaud designers who take the effort to create something for us readers. Every now and again a designer takes it overboard and makes something that makes me wonder. It makes me wonder about how designers view readers.
This gadget, the ABRACADABRA bookmark, made me wonder alright. It took three designers to come up with this ‘gadget': Jung-Hyun Lee, Won-Sik Chae & Rhea Jeong. I wish I could have been a fly on the wall when they discussed the creative process of it. Maybe it went something like this:
Jung-Hyun Lee: I wanted to read last night and I could not find the last page I read.
Won-Sik Chae: Don’t you use a bookmark?
Jung-Hyun Lee: Sure, but they suck. I have used receipts from the supermarket, nice paper bookmarks with teddy bears on it and even fancy silver ones with Yin-Yang on them.
Rhea Jeong: I know what you mean. It is so hard to get your fingers in between the book and the bookmark!
Won-Sik Chae: Don’t you just hate when that happens? Let’s make something easier to save the readers. Think life vest, like on a aeroplane!
This is what they actually came up with: